Oklahoma State University

Institute of Integrative Nutrition

Landmark

Copywriter / Storyteller / Brand Manager / Marketing Specialist / Startup Go-Getter / Fiction Writer

Boulder, Colorado, United States

my role: marketing copy / email / community / member communications About the company:Commune’s mission is to bring well-being to a BILLION people worldwide through video courses led by world-renowned teachers of personal development, movement and mindset, health and nutrition, spirituality, sustainability, and civic engagement.

Commune Media, Inc.

Content Marketing Manager

Essenza Communications is a full-service public relations firm, specializing in consumer packaged products, functional foods and ingredients, specifically in the health and wellness industry.As the Sr. Digital Marketing Strategist, I oversaw influencer marketing programs and campaigns that aligned with client goals and PR objectives.

Essenza Communications

Digital Media & Public Relations Specialist

Oversaw all marketing strategy and implementation for Fresh Thymes and its two locations, the Eatery and Marketplace, using cutting-edge tools, team collaboration, customer feedback, and buyer insights.

Fresh Thymes Eatery

Marketing Manager

HealthTeacher is the interactive youth health company focused on making healthy choices the awesome choices for kids. As the Director of Interactive Media & Communications, I devised and executed launch plans for PR, user acquisition, and content, with a keen focus on how to create increased brand equity among teachers, hospital partners, and local communities. + Developed and executed a year-long marketing content strategy that included the launch of GoNoodle's blog, youth health infographic and thought leadership articles + Developed and executed the B2C lead generation strategy, including a robust Word of Mouth program + Developed and executed the PR and media strategy + Organized school events in key markets for local press coverage+ Served as director and project manager on key video projects (samples shown)+ Hired and managed freelance writers, as needed, for short-term to long-term needs+ Assisted in copywriting for product development, digital media, marketing as needed + Managed the growth and engagement of social media accounts+ Educated and advised colleagues about how to leverage social media in their roles

HealthTeacher, Inc

Director of Interactive Media & Communications

RIZE is one person: me. An ambitious, multi-faceted creative writer with 10+ years experience working in marketing. That is, getting the consumer to relate to a business, entrepreneur, or product. Marketing is, after all, help - not hype. Stories are paramount. Content still wears the crown in the relationship. Metrics matter, too. I use marketing data and metrics to inform copy and any creative campaign I undertake, from sales pages to influencer campaigns. I am incredibly passionate about the health industry, having worked nearly exclusively in this field for the past 8 years. Due to my love for food, healthy living and fitness, I have health coaching and CrossFit Level 1 certifications. I love to cook and am a novice “fit-foodie” photographer. BACKSTORY: I parlayed my Creative Writing degree, and emphasis in Poetry, into a career working in marketing after I didn't get into grad school (MFAs are tough!). No regrets. I've worked with words in many industries across multiple zip codes, always keeping brand voice and biz goals in mind. Creative + strategic = successful. I'm full-stack because I've done pretty much everything you could file under MARKETING. Here's the rap sheet: + brand development+ marketing strategy + content strategy + social media strategy + online community management+ ambassador programs + affiliate marketing programs + blogger outreach campaigns + copywriting & editing + ghostwriting & blogging + search engine optimization + project management + product developmentI've worked with natural foods companies, healthcare companies, health conferences, fitness companies, coworking spaces, tech startups, non-profits, entrepreneur and podcasters.

RIZE :: Content Marketing Agency

Founder & Digital Marketing Consultant

As the first non-tech hire in 2010:- I launched our social media strategy and managed the tactics - I served as copywriter for product and company communications- I implemented an editorial content process for our main product, Daily Challenge- I managed the editorial effort of Daily Challenge, including scheduling and revising content written by freelance writers - I assisted in the development of our brand, including logo selection- I burrowed into online forums and communities to help raise awareness about our brand and the Daily Challenge beta- I wrote and formatted blog posts for various audiences - Organized the first-and-only FitBoston health bloggers event The majority of my work at MeYou Health was focused on: - Managing all social media channels (Facebook reached 35,000 fans in 2.5 years, Twitter surpassed 5,600 in the same timeframe.)- Reporting on monthly basis social media performance & ROI including product sign-ups via social media (thanks, Argyle Social!)- Managing blogger outreach and partnership campaigns, social media initiatives to increase user acquisition, PR efforts and initiatives, and the blog content calendar and copyedit needs. - Overseeing a small group of freelance bloggers- Answering all support and member emails/questions from the growing Daily Challenge community (up to 230,000 signups since Sept 2010)- Attending relevant events and conferences so I can use real words, beyond 140 characters- Assisting in usability testing and product development

MeYou Health

Social Media Manager

RedPint was a labor of love. In 2009, I started this company with the goal to make it easier to find great craft beer wherever you go and, at the same time, connect with other beer fans. (I was new to Boston and wanted an easy, mobile way to find tasty craft beer -- in liquor stores or at bars.)I vetted the concept of RedPint by creating Boston's very first craft beer meetup, which has grown to nearly 450 members in just over two years. With the release of our iPhone app in 2010, we become one of the first companies to create a native app that let you check in to what you're drinking, whom you're drinking with, and where you were drinking -- while being able to rate the beers, share photos, and keep a log of the beers you drank.With the help of Eric Torres, design professional at <a href="http://specimendesign.com">specimendesign.com</a>, I crafted the brand of RedPint and led the creative direction of all the virtual medals. I worked with breweries on outreach programs so we could better understand market needs. I managed the growing RedPint community on Facebook and Twitter, and attended various events, including Tech Stars for a Day, to raise awareness of what we were trying to achieve with RedPint. In June 2011, RedPint was acquired by Untappd.

RedPint

Founder & Chief Marketing Officer

As the sole copywriter for Go Ahead Tours, I worked in all realms of media, including print, web and social media. I championed the effort to get the company more active and integrated across all online channels, as well as created the content strategy for a new Wordpress blog. Other duties included:+Developed product itineraries for the catalogs, travel itineraries, and web content+Created all copy elements for pre-reservation, pre-trip, customer service communications including letters and email.+Wrote compelling direct marketing communications that achieved acquisition and retention marketing objectives.+Created all copy elements for our blog and twitter accounts.+Pro-actively contributed concepts and initiatives +Developed attention-grabbing advertising copy for print ads, radio and other marketing channels.

Go Ahead Tours

Copywriter

Writing responsibilities:+Wrote and edited copy for multimedia: Web, TV, radio, print, displays+Wrote and edited project proposals and creative briefs+Collaborated with internal stakeholders to ensure content accuracy +Worked closely with research to identify target demographics+Established the brand voice for the organizationOther responsibilities: +Served as creative lead to conceptualize campaigns and promotions+Art directed visual execution of ideas, from concept to launch +Served as project lead to manage deliverables and timelines+Led team brainstorms, marketing/business development meetings+Led cross-functional project teams+Led product development and naming efforts+Presented concepts and proposals to upper management+Presented cost-saving proposals, new tactical ideas and promotional strategies, like social media, to VP of Marketing+Launched and built photo library by taking photos of desert lifestyle

Desert Schools Federal Credit Union

Sr. Marketing Copywriter

Writing responsibilities:+Wrote/edited copy for Web and print+Used HTML to manage Web site contentOther responsibilities: +Managed print production schedule and collateral inventory+Provided concepts for print ads and tradeshow layouts+Obtained bids on print production and tradeshow displays+Worked with outside team to execute tradeshow videos+Selected music for tradeshow videos +Attended tradeshows to setup and support sales team+Oversaw first phase of the Web site re-design+Managed approval process of sponsorships and tradeshows+Implemented Web analysis and SEO techniques +Implemented tradeshow procedures and policies +Quadrupled annual tradeshow participation in US+Tripled annual tradeshow participation in UK+Initiated marketing endeavors in Asia-Pacific +Increased sponsorship involvement in US markets+Assisted Product Manager with projects and presentations +Managed sales team requests for collateral and event attendance

Limelight Networks

- Identified strategies for member retention and acquisition+Increased company penetration in local and national markets+Managed budgets for events and marketing collateral +Managed print production schedule and collateral inventory+Attended networking events to promote awareness of the company +Organized company events: international conferences, golf tournaments,  inaugural banquets, monthly luncheons, educational and fundraising events+Managed a team at local and national tradeshows+Wrote/edited copy for print and Web magazine ads+Wrote weekly and monthly communication updates to BOD+Wrote annual marketing and communication plans+Oversaw volunteer committees and regular meetings, agendas and events+Worked with local newspaper editor to write features+Studied industry trends, legislative action and education requirements

Adra Benjamin

Adra Benjamin