Vanguard University of Southern California

Saddleback College

Capistrano Valley Christian School

Marketing Director at Mobility Exchange

Ladera Ranch, California, United States

- Performs market research to define target clients for each solution offering• Assist with contracting and operations• Prepares white papers, case studies, press releases and sales collateral• Identifies appropriate target markets for email campaigns to ensure optimal open and click through rates• Creates content for email marketing campaigns• Maintains brand integrity by monitoring message and visual elements in emails• Analyzes email performance and implements enhancements tailored to each audience• Communicates unique value proposition for solutions through marketing campaigns• Constructs blueprints for tradeshow banners and promotional branding• Manages pre-show and on-site communications and logistics for trade shows including budgets, sponsorships and advertising • Attends tradeshows to promote solution offerings and achieves quarterly sales targets• Manages company website content, social media, and Google Ad word campaigns• Works with sales, delivery and operations to stay abreast on problem areas that may impact brand positioning• Provides customer/ market feedback for marketing messaging and competitor positioning• Works with regional sales teams to create target prospect and lead lists• Maintains CRM system with current lead statuses and email target lists• Constructs client proposals and RFPs• Demonstrates organization and time management skills while balancing multiple tasks with changing priorities

Jordan Rodgers