Sam Sim is a highly experienced and accomplished online advertising and media specialist, with expertise in mobile, social, and web direct response media buying and ad ops. He is well-versed in display advertising DSP, SSP, XML, and RTB programmatic across all media types, including mobile display, push, pop, intext, domain, toolbar, and new tag. Sam also specializes in social media buying and user acquisition on platforms such as Facebook, Instagram, and Twitter, as well as e-commerce media buying on Amazon, Facebook Store, Instagram Store, and eBay.

Sam's professional experience spans several years and organizations, including his role as President and CoFounder of Import - Export at Organica - Global Import Export, and his former positions as President and Co-Founder at Oceanix Worldwide - Global Ecommerce Exchange, CMO and Co-Founder at EngageADX, Inc., and VP of Business Development and Co-Founder at Clarityseek. He has also held senior positions at Adview Technology, Ozmo, Perion Network, GlobalWide Media, Guppy Media - Guppy Games, Microsoft Advertising, Education Dynamics, and Zango.

Sam's skills and interests encompass web publishing, brand messaging, lead generation, direct response marketing, creative optimization, media planning, branding strategy, budget ROI, SEO, SEM, email marketing, data analysis, creative split testing, landing page optimization, form posting, multivariate split testing, consumer messaging, marketing communications, channel development, syndication partnerships, and SMS marketing. He holds a Bachelor's in Political Science and Government from the University of Washington.