Shamshuduha Armar is a seasoned digital, media, advertising, and sponsorship & activation professional with over 12 years of experience in senior management roles in leading agencies. Holding an MBA in Marketing from the University of Madras and a B.B.A in Business Management (Marketing) from Karnatak University, Shamshuduha has proven expertise in delivering fit-for-purpose and integrated communication solutions that positively impact ROI and grow brand equity. She is a commercially astute business leader with notable sales and business development success, having won sizeable contracts/tenders and forged strategic alliances in addition to strong management skills including budgeting, employee training, and development. Shamshuduha has successfully conceptualized and executed large-scale campaigns for clients from diverse sectors, utilizing both traditional and new media to elevate brands' visibility and credibility. As a lover of possibilities, intensely practical, vividly awake, indulging in imagination and modestly curious, she provides candid and on-target advice to help clients raise their visibility and credibility and increase the flow to their pipeline. Shamshuduha's professional experience includes CEO at iFusion Glocal, COO and Media & Client Services Director at Network Advertising & Events, Account Manager at Network Advertising & Events, Business Development at HTC Global Services, Intern at Ogilvy&Mather, and Intern at Indian Oil Corporation Limited.