Siegfried Adam is a versatile professional with a background in engineering, corporate roles, and consulting in various sectors, including automotive, telecommunications, and consumer electronics. He currently works at Capgemini Invent as a Director in the Brand & Experience unit, helping clients make their brand ambitions a reality by putting their customers at the center of their business decisions and leveraging digital technology. Siegfried's passion for sustainable mobility drives his focus on the automotive industry, where he thinks beyond traditional sector limits and company silos to accelerate digital transformation and sustainable mobility together. He holds a Master's degree in Electromobility and Energy Grids from Ostbayerische Technische Hochschule Regensburg, among other advanced degrees.