Eric Horowitz is an accomplished marketer and business professional with an impressive track record of success in the industry. He received his Bachelor of Science in Economics from the University of Wisconsin - Madison and went on to study for his Master of Business Administration in Marketing at the prestigious Cornell Johnson Graduate School of Management.

After completing his education, Horowitz began working as an Associate Brand Manager for Atari before moving on to Unilever as an Associate Brand Manager for Axe. He climbed the ranks at Pernod Ricard and eventually became the Senior Brand Manager for Absolut Vodka. From there, he went on to work as the Marketing Director for Deep Eddy Vodka and the Vp, Group Partner - Strategy for UM Worldwide. Later, he became the Marketing Director for Canopy Growth Corporation, the world's largest cannabis company, before founding his independent marketing consulting firm.

With his diverse array of experiences, Horowitz has honed his expertise in branding, marketing, media innovation, and strategy. He has played an instrumental role in the success of many brands and has a unique ability to build and execute effective marketing campaigns.