Scott Reinders is an accomplished Brand Strategist with more than a decade of experience in developing and managing brands across multiple industries. He has worked in finance, retail, technology, tourism, mining, transport, and most recently EdTech. He is an expert in brand strategy development, brand activation, and management, data analysis and insight, product marketing, communications planning, budgeting, and forecasting, among others. Scott has studied Postgraduate Diploma in Enterprise Management, Strategic Change Management, Digital Marketing Analytics Executive Program, and holds a Bachelor's Degree in Philosophy and Sociology. He has worked with companies such as 2U and TowerStone Leadership Centre, among others, and founded Stoked: Brand Authenticity.

Scott's interests go beyond his professional career. He is a passionate outdoorsman with a keen interest in whitewater kayaking, outdoors adventures, and photography. Additionally, he is an amateur video editor and was a sponsored athlete for different brands. He currently chairs the Cape Whitewater Club.