James Mackenzie is a recent graduate from the University of Edinburgh with a Master's degree in Sports Policy, Management, and International Development. Prior to this, he earned a Bachelor's degree in Marketing Management with Business from Edinburgh Napier University. With a strong foundation in research and communication, as well as a background in retail management, James has set his sights on a career in sports marketing.

As a former accomplished athlete in youth football, James has an insider's perspective on the sports industry, which supplements his educational background. He has experience working as a Shift Leader and Team Leader at the Caley Picture House, an Assistant Manager at Farmfoods, and a Junior Marketing Assistant at Blue Branch. He has also held part-time positions at O'Caseys Irish Pub.

James' skills extend beyond his professional experience, having been selected for the "All American Soccer team" and trialled by Paris Saint-Germain in France. He aims to leverage this expertise and his education to make a lasting contribution to the sports marketing field.