Theo Johnson

Theo Johnson is a Lead UX Researcher at Sony Music Entertainment, spearheading UX Research & Strategy for the Data and Analytics team.

Passionate about UX research, Theo conducts design thinking workshops to elevate the user-centered design process.

Co-author of the book "97 Things Every UX Practitioner Should Know", he has contributed significantly to the field of UX.

His publications delve into topics like the impact of controller types on video game user experience in virtual reality and the influence of VR on EEG ratings.

Theo's skills range from Quantitative/Qualitative UX Research to Design Thinking Workshops, Data Analytics, and Product Marketing Strategy.

With a Master's degree in Human-Computer Interaction and a background in Cognitive Psychology, Theo is well-versed in academia and practical UX applications.

His career includes roles at Sony Music, Applause, Meijer, Brunswick Bowling, and NYS Office of Parks, Recreation & Historic Preservation among others.

Beyond his professional endeavors, Theo is a part-time PBA Bowler and a Brunswick Regional Staff Marketing Representative.