Christine Song

Christine Song is a global marketer and growth strategist with a keen interest in leading innovation and driving business transformation for growth.

Her background includes working in Fortune 500 corporations and private equity backed startups, where she combines classic marketing principles with an entrepreneurial mindset to achieve significant results.

Christine is adept at strategy development, brand management, multi-channel marketing, digital marketing across all stages, innovation, product development, consumer insights, and budget and P&L management in luxury, mass, and direct-to-consumer channels.

She is known for her integrity, insatiable curiosity, inclination to challenge the status quo, and dedication to fostering diverse and empowered teams.

Educationally, she studied BA in History of Art at Cornell University.

Her professional journey includes various roles such as Strategic Marketing Consultant, Interim CMO, and Advisor at Independent Consultant.

She has held key positions like VP, Brand (Interim) at E.L.F. BEAUTY, Chief Marketing Officer (Interim) and Strategic Initiatives Lead at DevaCurl, Vice President, Marketing and Sales (General Manager) at (MALIN+GOETZ), Executive Director, Global Skincare Marketing at The Estée Lauder Companies Inc., among others.