Aashish Mehra is a seasoned executive with more than 16 years of experience advising CXOs, Promoters, and Boards globally. He possesses deep expertise in pharmaceuticals, working with both innovators and leading generic companies to help set ambitious goals, design winning strategies, and partner on implementation to deliver value. Mehra's areas of expertise include new market entry, building mega brands, profitably accessing "middle of the pyramid" patients, acquisitions & divestitures, licensing, marketing spend optimization, differentiated services, leveraging digital capabilities, and more. Besides, he has an impressive track record in agro-sciences, mostly with crop protection and seed companies, optimizing sales from demand generation, distribution strategy optimization, inorganic growth strategies, and product portfolio optimization. Additionally, he advises both top management and heads of R&D on significant investment decisions, capital allocation, and enterprise risk management. Mehra has an MBA from IIM-Calcutta and a B.Tech from IIT-Delhi. He has worked as a Partner & Managing Director at Strategic Decisions Group (SDG), Partner at Strategy&, part of the PwC network, Director, Engagement Manager, and Consultant at Strategic Decisions Group (SDG). He has also served as Business Lead for Healthcare, Chemicals & Advanced Materials and Global Head of Research at MarketsandMarkets™. He is currently the Chief Research Officer at MarketsandMarkets™.