J.W. Cannon is a senior-level integrated marketer whose career has spanned global business experiences across various sectors, including agency and brand sides, small business, and non-profit sectors. His successful strategic communications and marketing campaigns have worked for a diverse range of high-profile brands, including the American Cancer Society, AutoTrader, Bank of America, ING (Voya), UPS, and The Home Depot. His expertise spread across all channels of marketing mix, selling, strategizing, implementing marketing technology, developing talent, building high-performing teams, and recruiting external partners to drive business results.

J.W. Cannon's educational background includes a Bachelor's degree in Kinesiology - Sports Management, with a minor in Business from James Madison University. He also undertook other programs at George C. Marshall High School.

J.W. Cannon has held several leadership positions and served on board memberships to several organizations. He is currently a Senior Director of Sports Alliances at the American Cancer Society, where he has contributed to numerous strategic communications and marketing campaigns. He was also a part-time professor at Georgia State University's Department of Kinesiology & Health and has served on board memberships for Atlanta Tipoff Club/Naismith Awards and the Hart School of Hospitality, Sport and Recreation Management at James Madison University.

J.W. Cannon's career achievements include being a co-founder at #sbchat and leading the development of the marketing mix that included social and content marketing. He is always learning, innovating, and discovering the next big thing that drives businesses.