Michael Lynch is a seasoned marketing professional with a wealth of experience in sports, music, and entertainment marketing consulting. He is currently a Partner at 3 Emerald Marketing, a consulting firm that specializes in the fields of sports, music, and entertainment marketing. Prior to this, Lynch served as the Global Head of Consulting at Nielsen Sports & Entertainment for over four years. He was also the Chief Marketing and Revenue Officer at World Surf League and the Head of Global Sponsorship Marketing at Visa Inc, where he managed the Olympic and Paralympic games, among other sporting events. Lynch was recognized by The Sporting News magazine as one of the "100 Most Powerful People in Sports." He also serves on the Board of Directors for Athletes for Hope, Michael Phelps Foundation, and Olympic Club Foundation, among others. Lynch is an alumnus of Cornell University, where he studied MBA in Marketing, and the University of Notre Dame - Mendoza College of Business, where he studied Bachelor of Business Administration (BBA).