Matt Baxter is a seasoned professional with a unique background at the intersection of Video Production, Editorial Strategy, Branded Entertainment, and Distribution. He has worked with renowned companies such as MTV, Pepsi, Disney, BuzzFeed, Toyota, Sony Pictures, CBS, and P&G, and has produced, directed, or executive-produced over 300 content programs. With an excellent track record of generating $50MM+ in revenue and over 500MM video views across traditional and digital platforms, he possesses exceptional skills in Production Management, Writing, Proposal Creation, Concept Development, Social Content, Distribution, Content Licensing and Acquisition, Budgeting, Team Management, Fielding Pitches, Contract Preparation, External Vendor Management, Long-Form Video, Business Development, Product, and Media Planning. Matt has studied High School Dilpoma at Riverdale Country School, BA, History at the University of Pennsylvania, and Film & TV Production at the University of California, Los Angeles. He is the Senior Vice President - Video Operations at Platinum Equity and has held previous positions such as Acting Head of Content at LiveOne, Inc., VP of Original Video at Live Nation Entertainment, Global Head of Original Content at Spotify, Head of Branded Video at BuzzFeed Motion Pictures, and many others.