Alexander Simpson, a former Head of Digital Revenue Operations at News UK, has established himself as an expert in ad-serving, content units, HTML code, and Dart/Flights. Starting his career as a Sales Assistant at Dolphin Television, Simpson has held various roles in different media-related organizations, including Haymarket Media, Adconion Media Group, and News UK. Throughout his career, Simpson has nurtured a passion for programmatic activation and digital revenue operations, which makes him the go-to person for all digital and technology-related solutions. He has also shown a keen interest in the commercial aspects of media, taking on a Commercial Product Manager role at Haymarket Media. With a degree in Psychology from the University of Wales, Bangor, Simpson brings a unique combination of skills in both technology and psychology to his work.