University of North Carolina at Charlotte

Merchandise Marketing Sr. Analyst at Lowe's Companies, Inc.

Charlotte, North Carolina, United States

- Builds category-specific Marketing and promotional plans, in partnership with Merchandising, that drive sales, profitability, and traffic, reach targeted customers, and advance corporate objectives and brand strategy.·Partners with other Marketing stakeholders to bring the Marketing and promotional plans to life across channels.·Aligns with strategic vendors to co-create exclusive category-level plans.·Excels in providing competitive insights on historical as well as real-time Marketing and promotional activity.

Lowe's Companies, Inc.

Merchandise Marketing Sr. Analyst

- Built data-driven category-specific and Enterprise promotional plans for prioritization and execution across Marketing channels.·Managed Deal of the Day strategy, category/promotional allocations, plus partnered cross-functionally to ensure daily execution across channels.·Implemented Sales $ targets and criteria for Weekly Ad prioritization.·Specialized in tracking competitive promotional advertising activity.

Promotional Planning Sr. Analyst

- Ensured prioritized promotions were implemented by Marketing across channels on a seasonal/quarterly planning and weekly execution basis.

Planning & Implementation Consultant

Responsible for implementing successful E-Commerce strategies and leading Online Advertising efforts including Website Administration, Website Data Analysis, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) management, Social Media Management, Email Marketing, Internet Lead Management Integration, Mobile Marketing, and Online Reputation Management for Folger Automotive (now Williams Automotive), which was comprised of two Kia dealerships, a Subaru dealership, and a Buick-GMC dealership. Primary objectives included (1) implementing marketing strategies that built online awareness and directed internet traffic to company websites through organic search engine optimization (SEO) as well as paid search engine marketing (SEM) in order to increase sales and company revenue, (2) website design that engaged website visitors and converted them into sales prospects via internet leads, phone calls, and walk-ins, (3) internet marketing budgeting, analyzing website metrics, and measuring marketing return on investment (MROI) that ensured cost-effectiveness of online advertising, (4) maintained strong customer relationship management through social media and email marketing that led to repeat business and referrals, and (5) project management that ensured the efficiency and productivity of the company websites and CRM systems for sales and service staff members.

Folger Automotive, LLC

Digital Marketing Director

Primary responsibilities included (1) providing exceptional customer service, (2) offering merchandising recommendations, (3) providing product and pricing information, and (4) assisting with furniture purchase orders for international merchants at the International Furniture Market in High Point, NC.  This was a seasonal/temporary position.

Bryan Moore