Torrey AndersonSch..

Loyola Marymount University

University of Southern California

University of Southern California - Marshall School of Business

Innovative leader synergizing media, technology, creativity, and strategy

Santa Monica, California, United States

- Oversee team of editors who program content for Yahoo and AOL front pages and apps
-  Manage and coach direct reports, who deliver on key strategic content partnerships and projects
-  Spearhead development and metrics analysis for notifications, grew engagement 93%
-  Created and launched new system to integrate Yahoo and AOL editorial teams, workflows, and tools
-  Lead editorial content and breaking news distribution across desktop and mobile platforms

Verizon Media

Front Page Manager, Programming - Yahoo and AOL

- Manage and hire team of editors on the West Coast who program digital content for the AOL front page, AOL app and mobile push notifications, all of which reach an average 175 million users each month
-  Direct a browser notification initiative with product teams to engage more users, which grew 106% in 6 months
-  Develop content strategy and team structure, which grew page views from 4 million to 14 million in under a year
-  Lead editorial innovation to boost engagement using multimedia storytelling tools including audio, interactives
-  Facilitate integration representing editorial interests as Yahoo and AOL merged under Oath
-  Analyze data, test strategies, build metrics dashboard for all front page teams along with analytics team
-  Assign, write, edit and publish digital content for day-to-day news, trending and viral stories, breaking news
-  Identify, collaborate with and manage partnerships with key partners and determine key performance indicators
-  Implement goals and strategies for team’s professional growth and attend manager development seminars

Managing Editor / West Coast Lead

Editorial development/project management
- Lead global project between editorial and product to create dashboard displaying breaking news for editors across the company
- Manage digital partnerships with outside companies, analyze their editorial services, manage integrating them into editorial workflows
- Launched Katie Couric’s Tumblr page and grew it to more than 12,000 followers in just over two months, created viral content
- Created and produced a explainer video franchise in called Just Explain It, which resulted in $1MM+ in ad sponsorships
- Spearheaded editorial summit, trained staff on new content management system, increased productivity and efficiency – was nominated for company award

Editorial/Social Media
- Made editorial judgment calls daily during breaking news, manage News page, Sochi Olympics page, social media, and assign stories
- Owned coverage of major events like the 2012 Republican and Democratic national conventions, Obama’s summit with China’s Pres. Xi
- Established editorial content series for readers and coordinated with the business development team to get sponsorships
- Managed the Yahoo News Google+ page, increased following by 240% in under a quarter and hosted Yahoo’s first Google hangout
- Supervised Yahoo News posts on Twitter, Facebook, Tumblr, Google+, developed and communicated best practices to the team
- Coordinated with SEO manager to develop and implement SEO guidelines for new hires including headline writing, authorship, etc.

Yahoo

Editor - Yahoo News

- Chose lead news stories, wrote headlines, edited original content, created slideshows, covered all parts of the news cycle
- Co-produced, wrote and edited Ask America, a daily blog focused on hot-button issues during midterm elections
- Programmed and managed Yahoo News social media, grew Facebook following from 1 million to 3 million fans in less than a year

Assistant Editor - Yahoo News

- Copyedited Irish Independent, Sunday Independent, and Herald AM for news, feature, health, business, fashion and sports sections
- Wrote full-page article on a Californian’s experience at Ireland’s largest concert festival

Real-time Editing and Design Ltd (RE&D)

Copyediting Intern

- Researched and analyzed statistics on competitors’ new products
- Analyzed and presented sales reports to marketing department
- Did field research, merchandizing and SWOT analyses of international competitors

Fluidmaster, Inc.

Marketing Intern

- Spoke to prospective students about attending the Annenberg school, gave tours to new and prospective students
- Answered phones, processed applications to the school, set up and attended events with special speakers
- Represented current students at orientation panels and events

Annenberg Admissions Intern

- Founded and managed 20-person staff, managed finances, assigned and edited stories, trained business students how to write stories
- Established newsletter and managed website creation

USC Marshall Minute

Editor-in-Chief

- Wrote stories about the city of Placentia for main sections of the local paper
- Interviewed city officials, company owners, etc., assisted reporters in researching their stories
- Fact-checked stories and updated calendar events

Placentia News-Times (Orange County Register)

Reporter

- Wrote 22 byline articles in sections ranging from city news to business stories to features
- Wrote two front page, main story articles
- Wrote cop logs, calendar updates, fact-checked stories

Torrey AndersonSchoepe

Torrey AndersonSchoepe