Taralyn Luehrs is a seasoned marketing professional with a successful track record in membership and ecommerce strategy development, consumer activation, and acquisition. She earned her Bachelor's degree in Marketing Communication from Fairfield University and went on to hold various senior executive positions, including Vice President of Engagement at Kaplan and Vice President of Membership and Ecommerce at Dlife. Taralyn has also served as Vice President of Audience Development, Acquisition, and Analytics at Sharecare and Senior Director of Marketing at Tranzact. Additionally, she has worked for several media companies, including Media Horizons and News America Marketing. Throughout her career, Taralyn has honed her skills in direct response marketing, audience analysis, membership acquisition, and more.