Martin Deslauriers is a seasoned entrepreneur with 25+ years of business experience. A third-generation businessman, Martin has completed various business projects since the age of 16. He is an expert in digital transformation, sales, e-learning VR & AR. Martin specializes in developing LinkedIn strategies, augmented reality strategies to create outstanding customer experiences, and mobile apps to facilitate the work of sales representatives. He also pioneered the virtual seller approach, a strategic approach that combines new technologies without neglecting the traditional approach, which significantly improves companies' sales and produces quality data. Martin is dedicated to helping presidents of companies, VPs & CFO, sales managers, and RH managers.

Martin's educational background includes a Bachelor of Applied Science from the University of Montreal, Formation bancaire professionnelle from the Institute of Canadian Bankers, and a Master of Business Administration (MBA) in Financial Services from the Université du Québec à Montréal.

Besides his entrepreneurial duties, Martin is an Administrator and shareholder of AR Mobile Inc, and Stratège SAAS, and a former CEO of Foreign Investors, Accommodations, International Corporate Congress at Tremblant Plus. Martin was also a former President, Strategic Planning, LinkedIn Strategy, M&A at AR Mobile Inc, an Associate Regional Manager of Business Strategy, Planning of Sales, and Sellers at La Capitale, and Directeur adjoint at Commission scolaire de la Rivière-du-Nord.