Lizet Deutekom is a versatile and experienced creative writer, concept-driven thinker, and brand strategist. With years of experience in the field of copywriting, campaign development, and screenwriting, Lizet has helped several global brands and organizations create a positive impact in the world. After studying at different universities and academies, including Erasmus Exchange Programme and JUNIOR Academie voor Art Direction, Lizet founded her own creative agency, frank & friends, and later started working as a freelance copywriter at XXS Amsterdam. She has also served as a Communications strategy & social media professional at Stichting Metakids and worked as a Copywriter at Blyk. Additionally, Lizet has also gained experience in film programming, art galleries, and content creation, which has helped her develop a unique perspective on storytelling and creative branding.