Anatoliy Melnichuk is a seasoned entrepreneur with extensive experience in strategy development, risk management, M&A, online retail, marketing, user acquisition, sales, financial analysis, business planning, business intelligence, traditional media buying, entrepreneurship, online advertising, UX/UI, and mobile app development (Android and iOS). He is the Chief Executive Officer of Safe Direct Medical Supplies, providing high-quality and reliable PPE in Canada and the United States to help GPO’s, Medical Device suppliers, hospitals, private medical and industry create and sustain a resilient supply chain that can withstand global pandemics. He is also the former CEO and Co-founder of SnapSaves, a mobile app that enables CPG's to target consumers directly, bypassing retailers and collecting valuable data. He is the former Founder of Buytopia.ca, which became one of Canada's leading E-commerce companies without any external financing. Melnichuk is a former Analyst - Enterprise Architecture at Accenture and Co-Founder and Partner at Cleverfox.com. He was also the Founder of Evandale Caviar Inc. and Head of Sales at Groupon-SnapSaves. Melnichuk has become a renowned entrepreneur and finalist for Ernst & Young's Entrepreneur of the Year Award in 2013.