Ken Zendel, a digital marketing expert and financial advisor, is currently the Chief Executive Officer at NAIC - BetterInvesting. Ken has a Bachelor of Arts degree from University of Chicago and is a prominent figure in the digital marketing community. Ken has been associated with various organizations during his professional career such as Ken Zendel Marketing, Isobar and GTB (formerly Team Detroit).

He has experience working with Automotive - National and Regional, Automotive Aftermarket, Fast Food, Franchise Operations and Non-Profit Organizations. Ken's expertise includes website management/deployment, video content, search engine marketing (SEM), search engine optimization (SEO), email marketing, display (behavioral, programmatic, mobile, retargeting & data driven), virtual reality/augmented reality/mixed reality (VR/AR/MR), chatbots, analytics, customer experience audits, voice skills, digital transformation, asset management, social media, audience targeting, agile software development, developing strategy and QA.

Ken's mission is to help people improve their financial futures and he actively participates in #letsmakeajobmatch personal efforts. A Michigander and autonomous vehicle advocate, Ken is proficient in Slack and a lifelong investor. He believes in executing integrated campaigns across multiple platforms, generating incremental revenue, improving gross margin, change management, and being detail-oriented and hardworking. Ken is a good listener, challenges others to deliver their best and helps people/brands grow.