Domingo de Miguel is a seasoned advertising and marketing professional with over 15 years of experience in the industry. Miguel's experience spans various sectors, with a focus on FMCG marketing, entertainment marketing, non-conventional communication, sponsorship, and content marketing. Miguel has a strong background in integrated marketing communications (IMC), creative strategic solutions, cross-functional team leadership, and international project management. Miguel is highly skilled in consumer insights, brand development, strategic planning, asset management, and integrated marketing communication. Miguel has a Certificate in Marketing Estratégico from IMD Business School, a Master's degree in Relaciones Internacionales y Comercio Exterior from Aliter - International School of Business, a BBA in International Business from Saint Louis University, and a Bachelor of Business Administration (B.B.A.) in International Business from Drake University. Miguel has held several positions in different organizations, including Director de Consumer Marketing at Sony Music Entertainment, Director de Servicios de Marketing y Desarrollo at Sony Music Entertainment, Managing Director at HAVAS Sports & Entertainment, Head of Strategy & Content Marketing at HAVAS Sports & Entertainment, and Strategist at HAVAS Media Group. Miguel has also worked for JTI (Japan Tobacco International), Oregon Scientific, British American Tobacco, and American Express.