Alix Morrow is a seasoned brand planning leader and marketing expert with over 15 years of experience. Alix has worked with an impressive A to Z roster of clients, including American Airlines and ZICO coconut water, spanning both B2B and B2C sectors. She is an Effie, ADDY, and Brand Strategy professorial ID recipient from City College of New York. Alix is also the author of a popular blog and podcast, where she shares her insights and expertise in brand strategy and marketing. Outside of work, Alix enjoys hot yoga and spending time in nature, with a particular passion for barrel racing.

Alix has an extensive educational background, including Certificate in Human Subjects Research (HSR) for Social/Behavioral Researchers from Collaborative Institutional Training Initiative (CITI Program), Certificate in Leadership, Executive Education from Southern Methodist University - Cox School of Business, and a Postgraduate degree in Account Planning from Miami Ad School. She also holds a B.S. in Advertising, Business Concentration from the University of Texas at Austin.

Alix is the founder and Chief Make-It-Happenator at AlixCompany LLC, a brand consulting firm that specializes in consumer market research. She is also a former Adjunct Professor of Brand Planning at City College of New York, past President of the Board at Texas Lassos' Alumni Group, and has held various positions in market research and brand planning with Hall & Partners New York, Ipsos Understanding UnLtd. New York, Young & Rubicam New York, and GSD&M.

Alix is a sought-after speaker, having presented at various events and organizations such as Retail & eCommerce Branding Panelist, University of Texas at Austin, BiGSTEP Austin, RISE Global, SXSW Interactive Home Room, BiGAUSTIN, and American Marketing Association. She specializes in consumer market research, strategic messaging, and integrated brand promotion campaigns.