Yeeli Lee

Yeeli Lee is a seasoned professional with over 15 years of experience in enabling enterprises to drive growth and add value through omni-channel commerce and global expansion.

Her expertise lies in Behavioral Science, Product Innovation, P&L management, Omni-Channel Strategy, e-Commerce, Global Expansion, Cross Border Trade, and Business Development.

Yeeli has successfully founded and managed two startups that were backed by private equity, demonstrating her capabilities as an entrepreneurial leader.

She is proficient in both English and Mandarin, which enhances her ability to work effectively in diverse international environments.

Yeeli excels in tackling challenging and undefined situations, where she can craft visions, strategies, and go-to-market plans to scale operations globally. Her professional focus encompasses consumer goods, luxury, retail, e-commerce, and technology sectors.

With a robust educational background, Yeeli pursued her Masters at Cornell University, Bachelors of Science at Washington University in St. Louis, and MBA at The Wharton School.

Throughout her career, Yeeli has held key roles in various prestigious organizations, including Founder at BHUMAN™ Skincare, Advisory Board Member at Revieve, Founder at 4meglam, Vice-President at Amazon (China), General Manager & Director of Cross Border BU at Amazon, Course Leader at Emeritus, Vice President (Asia) at PRS IN VIVO, General Manager and Director (East Asia) at Motorola Mobility, and Senior Consultant at Boston Consulting Group.