Erin Michael has been a retail visionary for over 18 years, and her passion for the industry has led her to learn every aspect and role within the ecosystem. Having been in the trenches with her business partners, she has gained knowledge from both successes and failures. Erin has a focus on delivering a strategically designed retail commerce system that provides an authentic and delightful customer experience while delivering perceived value, cost-effectiveness, and tomorrow's relevance. Erin holds a Bachelor of Arts and Sciences in Popular Culture, Environmental Conservation Social Science from Bowling Green State University, an MBA in Business Entrepreneurship from Baldwin-Wallace College, and has studied Organizational Leadership at Cornell University. Previously, she has held leadership positions at various organizations such as Contentstack, Davis Phinney Foundation, Loop Integration, SkillNet Solutions, OLR, hybris, and Micros Retail Systems. Erin specializes in digital transformation, globalization, millennials, big data, sound technology, luxury experiences, unified customer, loyalty, brand ambassadors, customer journey, omni-channel, and many more aspects of retail.