Anand MK is a highly experienced professional with over 10 years in the field of product development, marketing, and revenue expansion. He holds a Bachelor's degree in Electronics and Communication Engineering from VIT, Bangalore. Throughout his career, Anand has managed projects for the entire life cycle of new product introductions, including promotion strategies, national campaigns, pricing and contract negotiations, and media planning. He is proficient in initiating marketing strategies to increase revenues for products and services and streamlining operations of product teams for effective delivery of marketing and sales solutions.

Anand has developed relationships with key decision-makers in large corporations and enterprises, suggesting viable products while cultivating relations for business expansion. He has demonstrated success in formulating and implementing business plans and executing strategies to achieve targets. He has an in-depth understanding of structured methodologies being practiced in the retail and e-commerce industry.

Anand has worked as Senior Manager-Cloud at Information Technology. His key roles included Business Strategy, Marketing, Product Development, Business (Sales, Channel, General Management), and Go-To-Market (Lead/ Demand generation, Marketing Automation, Campaign design, promotions, and channels). He has specialties in Marketing, Marketing alliances and partnerships, Product strategy, Pricing, P&L management, Digital strategy and execution, Key Account Management, Client Servicing & Retention.