University of California, Berkeley

Digital/Technology Executive, Consultant and Advisor

Oakland, California

Fortium Partners is an IT turnaround and technology services firm providing world-class IT + Digital leadership to clients focused on finding solutions to complex technology issues or difficult-to–solve operational challenges. Fortium serves public and private companies across a variety of industries, placing expert project teams and operational leadership in technology-related roles. Fortium Partners have 25 or more years of technology experience, most recently in a senior leadership role.Eric is a Partner in Fortium Partners’ West Region, where he serves consumer products companies and global retail brands.  As a highly-regarded leader in digital transformation, Eric has moved seamlessly between strategy design and implementation throughout his career.  His experience includes leading engineering, product management and ecommerce teams through complex enterprise infrastructure and ecommerce initiatives.  As a B2C executive, Eric has been responsible for the planning of channel and market expansion, designing consumer-facing applications, managing global digital marketing and activation of social media programs.  Both technical and creative, he is recognized for his deep understanding of how technology engages the consumer and helps to build brand equity and engagement.  Areas of Expertise: Technology Leadership Executive, Digital Transformation, Ecommerce, Digital Marketing, Enterprise InfrastructureIndustry Focus: Retail, Consumer/CPG, Beauty, Startup

Fortium Partners

Partner

Member of Advisory Board for The GRIN, a 501(c)(6) nonprofit membership organization. Responsible for helping to advise and coach strategy, direction and evolution of The GRIN, and to help advise clients of The GRIN by providing global digital insights, introductions, as well as digital strategy, global expansion, digital transformation, and organizational design.The GRIN is driven by one goal: to help global retailers and brands become leaders through collaboration and knowledge. Our member-based organization provides the data and insight needed to help brands benchmark their global performance, and take actionable steps to becoming a leading global player.

Global Retail Insights Network (The GRIN Labs)

Advisory Board

Strategic business/digital consulting for brands looking to evolve their business through digital programs. Expertise in: Digital Transformation, Enterprise Infrastructure (Data Warehouse, Integration, BI, SaaS/PaaS implementation), Ecommerce (site performance/optimization, platform evaluation, replatforming analysis and planning, promotion and acquisition strategy, channel/market expansion strategy and operations), Performance and Retention Marketing Strategy, and Organizational Design.

Independent Consultant

Business/Digital Consultant

Head of Global Digital + Technology for Amyris Consumer Brands, including Biossance, Pipette and Purecane. Responsible for managing engineering and product management teams, global digital technology strategy and execution, global ecommerce platform (including international market expansion), enterprise architecture and infrastructure, technological innovation, and P&L ownership. Role includes advocating for and implementing a new digital/technology program, and designing a solution to support multiple brands in a shared-service model.Major initiatives:+	Created and managed engineering, product management and web development teams+	Inherited archaic, custom backend; re-architected/implemented new enterprise infrastructure+	Implemented new integration layer (Dell Boomi)+	Implemented new BI Reporting platform (Domo)+ 	Implemented new email platform; migrated existing email list (Salesforce Marketing Cloud)+	Scaled and optimized <a href="http://Biossance.com">Biossance.com</a>, including all back-end integrations (Shopify Plus)+	Launched Biossance.com.br (Brazil ecomm site), including all back-end integrations (Shopify Plus)+ 	Launched <a href="http://PipetteBaby.com">PipetteBaby.com</a>, including all back-end integrations (Shopify Plus)+ 	Launched <a href="http://Purecane.com">Purecane.com</a>, including all back-end integrations (Shopify Plus)

Amyris / Biossance

VP, Global Digital + Technology

Strategic business/digital consulting to direct-to-consumer brands looking to evolve their business through digital programs. Consulting services include: Digital Transformation, Enterprise Infrastructure (Data Warehouse, Integration, BI, SaaS/PaaS implementation), Ecommerce (site performance/optimization, platform evaluation, replatforming analysis and planning, promotion and acquisition strategy, channel/market expansion strategy and operations), Performance and Retention Marketing Strategy, and Organizational Design.

VP, Global Digital Experience and Commerce for Benefit Cosmetics, a prestige LVMH beauty brand. Responsible for managing digital/technology strategy and implementation across 45 international markets, global social media strategy, digital marketing campaigns, and content strategy and development. Manage team of 45 including: global web/ecommerce, engineering/QA, product management, global digital marketing, digital creative, project management and CRM teams. Responsible for overall team performance and P&L ownership.Major initiatives:+	Strategic concepting and global rollout of redesigned, localized, responsive <a href="http://benefitcosmetics.com">benefitcosmetics.com</a> website to 45 markets. Enterprise project required rebuilding technology infrastructure and included the transformation of digital experience from a catalog-based, revenue-focused site to a responsive, brand engagement-oriented, content-only site. (Ecomm = Hybris, CMS = Drupal)+	Cross-device, cross-channel design and execution of all major cosmetics product launches, leveraging website augmentation and social media to drive traffic online and in-store, including the creation and implementation of the Wow Your Brows digital experience (brow slider interface showcasing Before/After payoff).+ 	Implementation of agile/waterfall hybrid development process to reduce risk and improve efficiency. This process included introduction of shorter sprint cycles, more rigorous prototyping and testing.

Benefit Cosmetics

VP, Global Digital Experience and Commerce

SVP of Development and Delivery at digital agency specializing in strategy, branding, design and ecommerce for retail-focused clients. Responsible for managing the delivery process and the successful completion of all client projects (on time/budget/quality). Accountable for company utilization, resourcing, revenue recognition/forecast, department headcount, contingent labor, team direction/growth/mentoring/advocacy. Active participant on senior executive team. Managed team of 50 including: project management, engineering, ecommerce development, and QA, in partnership with the creative teams. Project size ranged from $50K to $3M. Helped to raise $50M private equity investment from Goldman Sachs.Previously, in the role of VP of Client Services, managed client relationships with emphasis on account growth, participated in new business development and provided insight on digital strategy, business + technology strategy and brand positioning. Responsibilities included pipeline assessment, account portfolio assessment, pitch strategy, account strategy for all accounts and participation on management team. Managed team of 20 including: account directors, account managers and project managers overseeing client engagements. Major client successes+	Ecommerce site redesign and replatform: Benefit Cosmetics, Make-up Forever, Ulta, Sephora, Puma, The North Face, Jansport, PetcareRx, Henri Bendel, Life is good, GH Bass, Steve Madden, World Kitchen, Cost Plus World Market, Intermix, Charlotte Russe, Nautica, Kipling +	Strategic digital consulting: Wells Fargo, Google, Clorox (Fresh Step and Pinesol)+	Mass customization: Reebok, Vans, The North Face+	Emerging Platforms: Craftsman, Elie Tahari, LG

Fluid, Inc.

SVP, Development + Delivery

Active involvement on executive team for consumer service start-up.  Consulted on and helped to develop business plan and investor strategy and presentations. Advised in development of preliminary business plan and strategic growth, including completion of proof-of-concept prototypes and revenue model. Oversaw product design and development of back-end systems, as well as financial projections and pro forma analysis.

LawMachine

Chief Executive Officer

Advised online media service start-up company. Consulted on and helped to develop final business plan and investor presentations. Successfully helped company raise angel-seed investments. Advised in development of strategic plan for execution of early phases of business plan, including completion of proof-of-concept prototypes, early-stage revenue generation and managed growth. Consulted on product design and advised on development of supporting software and centralized CMS. Reviewed and advised on financial projections and pro forma analysis. Assisted in negotiations of advertising contracts and procurement of leasing contracts.

The Standard Issue Group

Board: Advisor and Consultant

Partner of boutique digital agency consulting firm specializing strategic marketing, business management and organizational design, digital strategy and business analysis, social media, user intelligence, branding, design (web and print), information architecture, and interface and application development across multiple platforms. Managed client relationships, project logistics, resources, budgets and timelines. Project size ranges from $50K to $1M. Developed various processes including: business development methodology, project management methodology and design process. Co-managed recruitment of top-tier talent. Provided strategic consulting to determine business and marketing strategy, strategic application of technology and appropriate direction for brand positioning.

Hammer2Anvil LLC

Assisted and advised child-tracking product and software start-up company. Helped to develop original business plan and investor presentations. Advised in development of strategic planning process for execution of early phases of business plan. Conducted extensive financial analysis and market analysis. Advised on the development of corporate marketing, software and hardware development teams. Consulted on branding, product design and physical development of working prototype (hardware device and software).

Embrace Inc.

President/Chief Operating Officer

- Post-acquisition of Red Eye Digital Media] Was responsible for integrating San Francisco team and services with larger organization which offered complementary technology services (ERP, Business Intelligence, Data Warehousing, etc.). Helped Idea Integration to redefine its Web Design service offering by creating new company-wide processes and procedures. Provided rebranding and re-positioning direction for newly integrated company. Grew team from 30 to 60 employees and increased annual revenues from $3M to $6M in 12 month period following acquisition. Maintained ongoing relationships with high-profile clients.

Idea

Managing Director

Co-founder and CEO of bootstrapped web design and development company focused on large enterprises and consumer organizations. Company was acquired in 2000 by Idea Integration. Started company with one co-founder in early ’97. Grew company to 30 employees in three-year period. Grew annual revenues from $0 to $3.5M. Maintained net profit margin (EBIT) of 35%. Created and nurtured a dynamic and motivational team environment and culture. Established all practices and procedures for team processes, recruiting/hiring/training, adherence to CA HR regulations, administrative processes, project flow, business development, account management and accounting. Team development included creating organizational infrastructure and personally recruiting top-tier talent. Secured high profile clients including: PG&E, Genentech, Saturn, BofA, Adobe, SFMOMA, Shaklee, Petstore, <a href="http://Food.com">Food.com</a> and OmniSky.

Eric Tam

Eric Tam