Nikki Lindgren is a prominent figure when it comes to scaling DTC businesses and helping them achieve significant growth through innovative marketing strategies. With extensive experience in managing over $100 million in digital media, she has helped established household brands and high-growth tech startups leverage their strategic advantages to drive their marketing initiatives, generating impressive ROAS.

Nikki's expertise includes a wide range of digital marketing disciplines, including search engine marketing, paid social, pay per click, performance marketing, influencer/blogger relationships, mobile/video marketing, organic search, email/CRM, native advertising, app store optimization, and emerging channels.

Beyond her marketing prowess, Nikki is passionate about branding, digital marketing, and consumer goods. As Founder and General Manager at Pennock, she partners with DTC and eCommerce businesses to help them succeed in customer acquisition and monetization.

Nikki has a Bachelor of Science degree in Business from San Francisco State University and studied Merchandise Marketing at FIDM. As for her professional experience, she has worked as the Paid Media Director at The Narrative Group, Marketing Consultant at BANDAI NAMCO Entertainment Inc., Marketing Director at Bloomlife, Marketing Strategy Advisor at Fashion Incubator San Francisco, and Director of Marketing at Huami.