Jennifer Riel is a Canadian strategist and author, currently working at IDEO where she brings her expertise in innovation and design thinking to help organizations tackle complex business challenges. She is also an adjunct professor at the Rotman School of Management, where she teaches courses on strategy and creative problem-solving. Jennifer is the author of "Creating Great Choices", a book that offers a practical framework for making strategic decisions that take into account multiple perspectives and scenarios. On her Twitter account, Jennifer shares insights and reflections on innovation, leadership, and other topics related to the world of business.