Lella Rafferty is a marketing leader with over a decade of experience in various industries such as CPG, sports, consumer electronics, home appliances, customer care, and emerging technologies like AI and VR. Rafferty's extensive experience comes from her dynamic background, which includes a Bachelor of Science in Chemical Engineering from Tufts University and an MBA in Marketing from The University of Chicago Booth School of Business. During her career, she has held numerous high-profile positions, including Head of Brand Marketing at Noom Inc., VP of Marketing at DAZN, and Director of Marketing at both Samsung Electronics America and PepsiCo. Rafferty's expertise spans from brand management to business management, with an emphasis on creativity and risk-taking. She is well known for her analytical skills, which help her excel in her roles.