Robert Metcalfe is an accomplished professor, economist, and entrepreneur with years of experience working with various organizations to better understand consumer, employee, and business behavior. He holds an MSc and PhD in Economics from prestigious institutions such as the London School of Economics and Imperial College London, respectively. As a visiting associate professor at the University of Southern California, he imparts his wisdom and lessons learned to aspiring minds. He is the co-founder of two startups, Signol and The Behaviouralist, and has worked with a slew of organizations such as Lyft, British Gas, Oracle Utilities, and the YMCA. He has an incredible background in platform design, optimal pricing, employee contracts, productivity and retention, and peak-time pricing, among others. His webpage, rmetcalfe.net, offers a deep insight into his work and detailed research.