Martin Hedbom is a highly qualified and experienced User Research Manager in the sports betting industry. With degrees in Web Development, Speech Communication and Rhetoric, as well as qualifications in M.Sc Business and Administration (Marketing - Marknadsakademien), Martin has extensive knowledge and expertise in a range of fields. He has held senior positions at well-respected market research companies, including Ipsos Sweden and GfK, serving as Head of Qualitative Research and Insight Director, as well as Head of Digital Innovation. Martin's experience includes project management, research administration, and managing digital research projects. He is skilled at user research, design research, and customer research. Martin's interests include staying up-to-date with the latest trends in user research, as well as football and sports in general.