Steven Duque

Strake Jesuit College Preparatory

Harvard University

Chief Growth Officer at Pearl Health

United Kingdom

- Built and led the marketing team across product marketing, demand generation, content marketing, field marketing, brand design, and marketing operations, in service of the company's growth targets
-  Partnered with Line of Business leadership and cross-functional teams in Sales, Product, and Customer Experience to drive demand and enable conversion of growth opportunities by driving Marketing strategy, execution, and optimization
-  Served as member of company leadership team responsible for prioritizing company's top strategic initiatives, guiding company culture, and reporting to our board of directors
-  Served as member of Line of Business leadership teams and senior leadership team

Catalant Technologies

Vice President, Marketing

- Building and leading the marketing team, which includes across product marketing, demand generation, product growth, content marketing, and marketing operations, in service of the company's growth targets
- Leading ongoing refinement of messaging, branding, positioning, pricing, packaging, and competitive analysis, in partnership with executive, sales, product, customer experience, and other functional leadership
- Leading the company — in partnership with cross-functional leaders — in establishing our leadership in new market category across analyst relations, thought leadership, events, and more
-  Partnering closely with sales leadership to provide insights, assets, and programming content for sales enablement, contributing to overall sales productivity metrics
-  Serving as member of company leadership team responsible for prioritizing company's top strategic initiatives, guiding company culture, and reporting to our board of directors
-  Authoring company strategic plan, in collaboration with cross-functional leaders across the company

Vice President, Product Marketing

- Led strategy and execution of overhauling and iterating core messaging, positioning, pricing, packaging and competitive analysis, in partnership with executive, sales, product, services, and other functional leadership and teams, resulting in significant contributions to 114% YoY productivity/rep improvements
- Led and executed the creation and ongoing iteration of core brand assets (in partnership with sales, design, product, and executive teams), including: the company website, pitch decks, brand and product demo videos, collateral, event messaging, thought leadership content, and more
- Built initial scaffolding of new product marketing function and coached less senior team members
- Brought voice of the customer and market insights into product strategy, heavily influencing product roadmap for the upcoming year

Director of Product Marketing

- Led product vision, defined and managed product roadmap, and executed product design of Talent Relationship Management Platform (CRM, marketing automation, real-time communications suite, landing page builder, and reporting suite for talent acquisition and recruitment marketing teams)
-  Partnered with other members of the executive team to define, articulate, and expand upon our core customer value proposition across software and professional services
- Built and led lean product management team of one additional product manager and one additional product designer
-  Partnered with head of Services to design and lead services engagements, centered on our current and future software offerings, across strategic clients
- Partnered with CTO to manage sprints across 8 engineers
-  Serving as a member of the executive team responsible for setting company objectives, guiding company culture, and reporting to the company's board

Happie

VP, Product & Marketing

- Partnered with founders to identify, articulate, and expand core value proposition that resulted in >$6M annual run-rate at peak, starting at nearly $0
- Designed process and partnered with engineering team to build proprietary business signal, data gathering and cleansing, and outbound outreach growth engine, resulting in >20k qualified leads / year
- Built and led lean team of 4 full-time marketing employees and 20+ overseas contractors to generate 100% of leads for inbound sales team
- Built company website, blog, and various landing pages for both the company and clients in Hubspot and Unbounce, utilizing Optimizely, CrazyEgg, and other tools to optimize over time

Director of Marketing

My primary responsibilities were focused on the the QuickBase core platform go-to-market strategy, which included:
-  Creating core messaging document with new positioning & strategic focus on market segment
-  Creating sales enablement materials, including playbook, workshop & competitive kill sheets
-  Conducting pricing research, analysis and recommendations for executive leadership team
-  Providing thought leadership content strategy & support for demand generation campaigns
-  Leading design & execution of revamped web pages to attract and capture new target audience

Intuit QuickBase

Product Marketing Manager - Platform

- Acquired >65,000 users for social app at hundreds of universities in US in 125 reps
- Managed and executed paid campaigns on social media and targeted media outlets
- Imagined and deployed scalable, cost-effective online and offline word-of-mouth campaigns
- Created and launched email campaigns and in-app touchpoints to nurture users over time

Wigo, Inc. (defunct)

- Increased revenues to 4X typical vending revenues through iterative product mix improvements and marketing programs, driven by sales data analyses and customer feedback
- Generated more demand than financially able to meet from over 15 universities
- Imagined, created, developed and operated innovative automated retail machines and brand
- Garnered coverage from national and local media, leading to inbound leads
- Increased average margins to >50% through terms negotiations with inventory vendors
- Managed all aspects of company’s marketing, account management, sales, operations, logistics, data analysis and budgeting

Momba

Founder & CEO

- Expanded Bullhorn's market position through in-person and online community building & engagement, public relations, sales enablement and thought leadership
- Represented company as a speaker and panelist at industry events and user conferences
- Maximized social media’s impact on Bullhorn’s top and bottom line
- Designed, budgeted, and led execution of social media marketing and customer engagement campaigns with measurable goals

Bullhorn

Evangelist

- Enhanced Bullhorn Reach’s visibility and reputation through in-person & digital thought leadership
- Created sales presentations and multimedia tools, resulting in first 20 paid contracts
- Reduced client onboarding time by >4 man hours per client by creating video product tutorials
- Drove adoption of product as lead consultative client contact with first corporate clients, including talent acquisition teams of NYSE Euronext, Constant Contact, CEC Entertainment and more
- Communicated client and industry feedback to product development, sales and executive teams

Recruiting Innovation & Optimization Evangelist

- Closed 4 enterprise contracts of new product in new market in 4 month period
- Generated quality pipeline of enterprise prospects like HP, UPS and Oracle
- Established business in new market, developed relationships, and ensured client satisfaction among partners from wide variety of companies
- Drove initial demand, purchases and adoption of enterprise edition of groundbreaking social media recruiting platform among corporate recruiters, hiring managers and HR executives

Account Executive - Bullhorn Reach

- Achieved first annual user acquisition targets (10K users) within 3.5 months after launch
- Defined new product concepts, validated them with customers and prospects, and solicited rapid market feedback on prototypes
- Contributed to creation of launch plans covering positioning, packaging, pricing, promotion, competitive analysis, etc. for winning product concepts
- Collaborated with marketing, sales & services, and others to bring new offerings to market
- Led ongoing growth and success of new product lines, collaborating with product management to guide development work, and with sales and marketing to guide marketing and sales execution

Marketing Manager - Bullhorn Reach

- Developed new business relationships for leading worldwide brand experience agency
- Researched companies’ strategic challenges and aspirations, identified and articulated relevant pain points and agency’s added value, and served as first point of contact with prospects, primarily marketing decision-makers at Fortune 100 companies with >$350M in revenue
- Created pitch decks and narratives for agency account executives

Jack Morton Worldwide

Business Development & Strategy

- Analyzed psychographic research data, identified trends relevant to marketers, and elegantly articulated message for sales to media buyers of large brands in both written and graphical form
- Designed wireframes for online web tool and survey
- Analyzed survey-centered Facebook applications and designed Facebook app

Mindset Media

Product Management & Marketing Intern

- Led and managed staff of >50 individuals in production, operation and distribution of weekly print publication (circ. >7,000) and multimedia website
- Created organizational framework, and directed business operations for marketing, advertising products and sales, distribution, content partnerships, community outreach and web development

The Harvard Voice

Co-Founder & Publisher

- Represented UNWFP Global Director of Policy and Strategy at oversight meetings of worldwide humanitarian projects, and created concise strategy reports for directors of WFP
- Synthesized oversight meeting findings, and contributed to cumulative report that highlighted procedural weaknesses
- Researched and wrote on high-level trends affecting food aid business for WFP Strategic Plan

World Food Programme

Policy Intern for Dir. of Policy, Strategy and Program Support

- Served as staff writer for weekly community newspapers in Houston area with combined circulation of over >40,000
- Identified, researched and reported on places, people, and issues of interest  to citizens of southwest Houston and the cities of Bellaire, West University Place, Southside Place and River Oaks

The Southwest News/ The Village News (Responsive Newspapers LLC)

Staff Writer/ Reporter/Journalist

Created, ordered and managed Harvard paraphernalia for retail store. Interviewed, hired and oversaw 6 sales associates. Developed skills in merchandising and product development, customer service and inventory organization. Worked during school year 20 hrs./wk. to defray tuition, in addition to summer load of 40-50 hours/week.