Ana Viol is a multitalented marketer experienced in planning and executing branding strategies in the retail fashion industry. She graduated from the Insper, where she completed a Bachelor of Business Administration, and enhanced her education by studying a Fashion Buying and Merchandising Intensive Program at the London College of Fashion, University of the Arts London. She also holds a COre Credential of Readiness from HBX - Harvard Business School. Over the years, Ana has contributed her skills and knowledge to various organizations, including oáz, Oxygen Brasil, Rosset Têxtil's Cia Marítima, Grupo Boticário, Restoque S/A's Le Lis Blanc, and Nielsen. Additionally, she founded and edits the New Plan Journal. Ana combines a creative and analytical approach to convey branding messages effectively.