Emma Coulson is a tenured and savvy Marketer with extensive experience in the financial services sector working for well-known companies such as American Express and Royal Bank of Scotland, as well as global utility company BT. A graduate of the University of Strathclyde with a Master's degree in marketing (MSC), and Trinity College Dublin where she studied Bachelor's degree in Spanish and French, Coulson recently completed the Professional Diploma in Digital Marketing with the Digital Marketing Institute. With over ten years of experience working across the customer journey, Coulson has a wealth of knowledge in acquisition, customer loyalty, and retention through various channels, including traditional direct mail, press, telemarketing, as well as digital channels such as email, website, and social media. Formerly the Digital Communications Manager at IAB Ireland, Marketing Communications at Accenture, Business Performance Manager, Marketing Manager, e-commerce Manager at American Express, Brand Strategy Manager, Retention Manager, Acquisition Marketing Manager, and Marketing Executive at BT.