Orem High School

Utah Valley University

National Academy of Sports Medicine

Brigham Young University

Making complicated and technical concepts easy to understand and sell.

Lindon, Utah

Lead a multi-faceted marketing team that is focused on leading strategic go-to-market efforts,  product launches, creating compelling and easy to understand messaging/positioning, developing programs that generate demand/pipeline, and evangelizing using the power of storytelling and creative communication to make technical and complex concepts easy to understand.  In addition, my team is integral to the sales enablement process - from on-boarding and monthly enablement to yearly sales kickoff activities.  We help ensure that all sellers and channel partners are able to communicate our value proposition and take advantage of the rich content and materials available to support the entire selling process.

SailPoint

Sr. Director Solutions, Content and Product Marketing

Coach clients in discovering purpose and their ultimate 'superpowers'.  This approach encompasses addressing the overall 'being' - physical, emotional, and spiritual.  Through proper nutrition, activity, emotional well-being, and healthy connection with others, one is able to reach a state of 'wholeness'. Traditional and alternative modalities including Fitness Training, Nutritional Profiling, Detoxification, Meditation/Mindfulness Practices, Reiki, Inner Child & Emotional Release Therapy, Regression via Hypnosis, and overall energy balancing.Ongoing workshops, retreats, certification workshops and 1:1 consultations available.-Certified Chopra Center Perfect Health/Ayurveda Educator-Certified NASM Personal Trainer, Fitness Nutrition Specialist and Behavioral Change Specialist-Certified Holistic Health Practitioner specializing in nutrition, homeopathy, botanical and natural remedies (The Energetix College of BioEnergetic Medicine)

Jackie Brinkerhoff, LLC

Lifestyle & Spiritual Coach / Trainer

Defined the overall marketing strategy and tactics that drive attendance and participation from across the United States.  Areas of focus included messaging, working with facilitators and presenters, online marketing and web presence, digital campaigns, affiliate marketing, and vendor sponsorships.  This experiential 3-day event,  took place twice a year. The event focused on developing and empowering women to heal, grow, and rediscover themselves as they stepped into their truest <a href="http://potential.www.wildwomensymposium.com">potential.www.wildwomensymposium.com</a>

Wild Women Symposium

CMO/Co-Founder

Oversee a team responsible for overall go-to-market strategies and planning for all HP Security products.  This includes geo-based route to market planning, partner profiling and messaging, channel specific asset and tool creation, and working across a large cross-functional organization to ensure the entire channel partner journey is successful from initial enablement to deal closure to partner development and maturity.  In addition, developed the Global HP Enterprise Security Partner Advisory Board, made up of key strategic channel partners (Tier 1 and 2) from across the globe.

Hewlett Packard Enterprise

Sr. Manager, Enterprise Security Global Channel Product Marketing

o	Directed a team of product marketing managers to develop and manage overall go-to-market strategy, messaging, and positioning for technical product/program education and certification programs which included a partner portfolio of Microsoft, HP, Adobe, Intuit, and Autodesk.o	Ensured international Certiport channel partners were enabled with appropriate training, marketing, and sales resources to drive traction and achieve revenue targets.o	Managed and distributed program budgets to ensure maximum return via demand generation, event participation, awareness, and training.

Certiport

Director, Product Marketing

Manage a global product marketing team who oversee the CA ARCserve product line & CA ERwin.

CA Technologies

Clear Health specializes in identifying areas of your body that may require attention and intervention.  Using our unique bio-scanning technology you can achieve a clear understanding of what works best with your body.  Certified Clear Health practitioners are available to provide one-on-one consultations which help reveal more details about the state of your body and what it needs to become healthier. 100% natural solutions and remedies are used to help you regain balanced health and wellness.

Clear Health, LLC

Owner/Partner

Provide comprehensive product management and marketing consulting services for a wide variety of industries.  Services include, but are not limited to product requirements planning and design, go to market strategies, channel planning and execution, successful market targeting and messaging as well as demand generation and marketing support.In addition, providing online spokesperson services for SMB -> Enterprise level companies to enhance visitor experience.

TAO Consulting Group

Owner, Marketing & Product Management Consultant

o Responsible for the global marketing and positioning of a portfolio representing over $250M yearly revenue, including Symantec Ghost, pcAnywhere, LiveState Recovery and additional systems management solutionso Managed a team of marketing professionals that delivered regional and worldwide marketing services, including marketing campaign and program management, web marketing, web content management, marcomm, event management, and lead generation. o Provided support for the sales organizations through on-site customer visits, online presentations/webcasts, and face-to-face executive briefings.o Managed a global cross-functional team(s) to ensure marketing activities were effective and efficient use of marketing dollars; while also ensuring the consistency of the product messaging.o Developed and communicated Go-To-Market plans and strategies for product launches as well as refined marketing strategies for sustaining product marketing efforts. o Acted as a technical resource in the creation of marketing materials, messaging, and internal peer training.o Developed and sustained strategic relationships with 3rd party partners to drive the success of the product portfolio.o Analyzed and determined ROI on marketing efforts throughout APAC and NAM.  This included marketing spend and return by product, region, campaign, and channel.o Acted as the evangelist and subject matter expert by presenting publicly to varying global audiences ranging from technical to executive.

Symantec Corporation

Sr. Group Manager, Global Product Marketing / Sr. Manager, NAM & APAC Marketing Services

Provide comprehensive marketing services and consulting, including product requirements planning and design, go to market strategies, successful market targeting and messaging as well as demand generation and marketing support creation and execution.

Elizabeth Burton Group

Owner

Enterprise Business Segment Manager – Worldwideo	Oversaw world-wide marketing activities (product launches & sustaining), budget, & strategic relationships for all Protect and Manage Enterprise products.o	Directed a cross functional team to drive demand generation, awareness, brand recognition, in order to achieve channel revenue targets.o	Acted as the Segment Evangelist through keynote speeches, webcasts, seminars, events, strategic partner engagements, and customer briefings.o	Established a yearly and quarterly strategic marketing plan that directs focus for marketing efforts as well as spend.o	Developed product messaging geared towards the numerous channels and audiences that are supported as well positioning based on solution-based needs.o	Created product success stories, marketing collateral, sales & marketing tools including the web product content.o	Performed customer research and understand technological applications for current and upcoming solutions. Identify evaluation and purchasing habits as well as existing IT storage challenges. These would then be developed into methods of positioning our product and addressing new identified pain points.Director, International Marketing – EMEA & APGo	Oversaw all marketing activities such as trade shows, seminars, direct mail campaigns, email campaigns, advertising, and other demand generation activities throughout EMEA and APG.o	Managed a $4M marketing budget that consisted of MDF, Demand Generation, Strategic Partner Activities, and fixed headcount expenses.o	Ensured that all marketing spend has a strategic plan, metrics and postmortem.o	Developed and presented a yearly Demand Generation plan to all stake holders (Sales, Product Mgmt, Product Mktg, Executive Staff, Customer Svc, etc…).o	Managed the Demand Generation team that included in-country marketing managers as well as a centralized team at corporate.

PowerQuest Corporation

Business Segment Mgr  -  Director Int'l Mktg – EMEA & APG  -  Int'l Product Mgr – EMEA & APG

o	Initiated and developed strategic relationships with key partners to co-market solutions as well as OEM/bundle product offerings for the Industrial Engineering market.o	Worked closely with a cross functional team (Marketing, Development, Testing, Support, Documentation, and Operations) to drive the creation of it’s flagship product.o	Responsible for the creation of PROMODEL’s first SDK, which was then used to drive strategic partnerships and consulting opportunities.o	Responsible for market research and competitive/strategic analysis.

ProModel

Business Development Manager/Product Manager

KeyLabs

Bid Specialist

o	Responsible for the product management of Presentations 8, CorelCentral 8, OpenJ and Corel JSuite.o	Orchestrated a cross functional team for product launch (e.g. Engineering, Testing, Tech Svcs, Documentation, Int’l, Release Management, Media Relations).o	Researched and analyzed competitive products to prepare for product positioning. o	Responsible for creation of white papers, competitive matrixes, product positioning and notices of software changes.   Proofread ads and doc (in-house and 3rd party) for technical accuracy.o	Leveraged and coordinated with 3rd parties for product release (e.g. Netscape, Intel (MMX), Nexal, etc...).

Corel

Sr. Product Manager

o	Acted as a liaison between Technical Services and Development/Testing by providing feedback on call volume and escalation of product issues.o	Responsible for creating a Product Support Readiness Plan which evaluated support processes, headcount, and resources to anticipate the needs of the new product release.o	Coordinated and provided detailed training for Technical Services and 3rd party companies.

Novell

Technical Support Product Manager

o	Received and troubleshooted escalated software issues; often providing the customer with a solution or workaround, but also finding defects in the software. o	Reported and interacted with development and testing in resolving software bugs and getting them delivered to customers.

Jacqueline Brinkerhoff

Jacqueline Brinkerhoff