Simon Porter is a seasoned General Manager with experience across various facets of channels, marketing, sales, and deal-making. What sets Simon apart is his direct involvement in establishing international start-up businesses and leading large $bn units in the software and services fields. Simon has enabled sales and marketing to capture new delivery and consumption models of SaaS & Cloud while also reaching new buyers through digital and social marketing techniques. Simon studied Management at Henley Business School and also holds a Bachelor of Arts in Accounting and Finance from Nottingham Law School. Throughout his career, Simon has held numerous high-level positions at IBM, including Vice President and Director, overseeing various sales and account roles across the EMEA region. Simon also served as Senior Vice President Europe & Latin America at Alight Solutions and was a Former board member of the Workforce Institute EMEA at Kronos Incorporated. Simon is also a Fellow at the Association of Professional Sales and previously lectured in Digital Marketing at Imperial College London.