Alison Gaddis is an accomplished UX designer with over 14 years of experience working primarily on eCommerce projects. Armed with a keen understanding of user needs, Gaddis is dedicated to creating designs that are rooted in data, research, and best practices. She thrives in cross-functional team environments where she can flex her skills in creating design options through activities like journey mapping and affinity diagrams. Gaddis' arsenal of tools includes Sketch, Axure, InVision, Zeplin, and Keynote, which she employs to craft deliverables such as wireframes, visual designs, and research.

Gaddis has an impressive educational background, having studied at both the University of Iowa and UCLA Extension. She has lent her talents to a variety of organizations throughout her career, including T-Mobile, Willis Towers Watson, Redbox Automated Retail, LLC, Capgemini, Ulta Beauty, Quill, Aptus Health (Physicians Interactive), William O'Neil + Co. Inc., and ppoNext.