Katie Potochney is a seasoned Senior Creative Director with an extensive background in brand development across a range of industries. She holds a Bachelor of Fine Arts in Communications Design from Pratt Institute and has also studied Executive Education: Business Perspectives for Creative Leaders at Yale University. With her vast experience in design strategy and creative direction, Potochney has become a sought-after thought leader and has instructed teams at PRATT INSTITUTE.

Potochney has worked in various roles at renowned advertising agencies such as Droga5, Johannes Leonardo, and Lowe Worldwide, where she honed her skills as an Art Director before joining SYPartners as a Senior Designer, then Creative Director. Recently, she served as Creative Director at Etsy before joining Mailchimp, where she holds the position of Senior Creative Director for the brand.

Potochney's proficiency in brand strategy, storytelling, and design has earned her recognition in the industry. She brings an innovative and collaborative approach to each project, aiming to elevate the brand's identity and deliver results. Potochney's expertise extends from visual identity design to UX/UI design, communication design, and more, making her a well-rounded creative with a wealth of knowledge that can benefit any team.