Anna Tejero, a digital media data and analytics expert, studied Film/Cinema/Video Studies at the University of the Philippines Diliman with an exceptional 1.63 GWA (3.5 GPE equivalent on a 4.0 scale). Anna has worked with various brands in different digital media campaigns and online performance optimization, leveraging data extraction and strategy integration using tools such as Google Analytics, Google Trends, Facebook Insights, Salesforce Social Studio, Instagram Analytics, and Twitter Analytics. Anna is interested in software development, data science, and IoT. In the past, she has worked as a Digital Planner at Starcom, Junior Data Analyst at Propel Manila, Production Assistant, and Camera Operator at TVUP, and Research Assistant at the Center for New Cinema.