University of Washington

Everett Community College

Digital Portfolio Manager  -  Integrated Marketer

Greater Seattle Area

Create initiatives to drive digital enablement strategies across the fifth largest bank in the United States.

U.S. Bank

VP, Sr Digital Portfolio Manager

Corporate officer of a publicly-traded broadcast company operating in 27 US markets. Communicate long-term vision and digital content strategy to market managers, senior executives, and board of directors. Supervise the design, build, implementation, growth, and monetization of all owned and operated digital products. Coach content creators and journalists on best practices for effectively writing, publishing and distributing digital content. Owned and operated digital products include:

-  220 WordPress multisites
-  400 social media pages
-  15 mobile apps
-  100 Alexa skills
-  100 live audio streams
-  100 podcast feeds

Establish departmental KPIs for content, marketing, audience engagement, first-party data collection, and messaging.

Saga Communications

Vice President of Digital Media

Consulted on digital marketing campaign strategies for our brands and clients. Coached market managers on content strategy to increase brand awareness and convert to revenue. Presented annual budget forecast to senior executives and board of directors.

Digital Operations Director

Analyzed content for search engine optimization. Produced and edited syndicated content across website network including articles, audio, video, and photo galleries.

Lead Content Manager

Designed website, print materials, and direct mail campaigns for a Class “A” Minor League Baseball club. Worked closely with print vendors to ensure budgetary requirements were met and quality standards were upheld. Created proof of performance presentations for sponsors and ownership group. Managed and cataloged photographs, video clips, and multimedia assets.

Everett AquaSox

Creative Director

Designed and edited all corporate communications. Built an in-house CRM to track orders, payments, and generate marketing messages. Rebuilt eCommerce store and increased online sales by 120%.

Matt Nystrom