The Colombus School

Concordia University

Growth Director at 360VUZ - Teleporter ™

United Arab Emirates

Highlights: 2.5x lead growth & close to 6000% paid subscriber growth in 6 months while achieving a 90% improvement on CPA

360VUZ - Teleporter ™

Growth Director

Advertising technology company often placed among the top 3 (alongside Google & Facebook). Global & publicly traded with advanced AI technology for your performance & full-funnel marketing.• Owner of Africa’s new business growth efforts & strategy (B2B sales: advertisers & agencies), tied to quarterly targets (sales & revenue).• Active sales (business development) & relationship management up to the highest levels in the organizations.• Involved with some account management, product marketing & local regulations for growth.Highlight: Acquisition & activation of some of the largest brands in Africa within various industries: e-commerce, FMCGs, Financial (upwards of 70 new clients for a team of 1).

Criteo

Country Manager, Africa

Nigeria's own e-retailer and 1st fully-open marketplace. Kinnevik & Naspers' venture. Expanded into their own logistics & e-wallet company as well as being a pioneer in PWA development Globally.• Heading & leading the digital department of ~20 people. Channels included: PPC, SEO, Email, Mobile, CRO, UX, Apps, CRM, Social Media & Affiliates...• Additionally lead & developed the tracking analytics, reporting & processes cross-departmentally.• Budget & Target allocation: mid-6 to low-7 figure monthly with P&L responsibility.• Collaboration of company’s growth strategy, business & competitive analysis with the executive team on a weekly basis.Highlight: 400%+ ROI on major channels while maintaining cost relatively stable. Decreased bounce rate from 60%~ to a low of 5%~. Increased CVR from 1.5%~ to high of 3%~. High of 200%~ visit increase…

Konga Online Shopping Ltd

Head of Digital at Konga  -  Naspers & Kinnevik Venture

iGaming Pioneer in West Africa. Launched in 2011 taking over sports betting & casino in Nigeria as the #2 offline & #3 online player, with presence in Benin, Ghana, & further expansion plans for CM, KE, TZ, & MW.• Management & hands-on involvement for the marketing & growth strategy, partnerships & product development. • Product, project & team collaborative management for software implementation & changes, app development, site & brand revamps- as well as owner for the analytics & reporting set-up.• Key member involved in the multi-million euro funding round (after ~6 years bootstrapped): creating the forecast & projection reports for the investor groups.Highlight: High of +2,500% increase in bets, +2,400% in Revenue, +2,300% in ROI, & +97% decrease in CPO (cost per orders = bets).

ChessPlus International Limited

Chief Marketing Officer (CMO) at Chessplus International  -  Surebet247.com

Africa's Amazon & first African Unicorn. Rocket Internet, Orange, MTN, Goldman Sachs, & other major investors' venture. Publicly traded and first all-rounded ecommerce (retail, marketplace, payments, travel, classified, P2P loans, etc.).• Management of the online marketing team (~20 people) & the strategy for web, mobile & app. • Communication plans implemented for B2C & B2B efforts, with frequent new creative approaches, such as the 1st Black Friday.• Management collaboration for the onsite, offline marketing, & salesforce teams- ex: communication, target, & budget allocation.• Budget/target allocation for the entire marketing department and other departments (high-mid 6-figure EUR monthly), as well as assisting the Berlin team.• Collaboration with the Merchandising team for aligned campaigns & promotions with net revenue focus, in addition to weekly reviews.Highlight: +75% in gross orders (135% best daily increase) & +77% in gross revenue (+65% net), with relatively stable budgets.

Jumia Nigeria

Head of Online Marketing at Jumia / Rocket Internet, MTN, Millicom, AXA, Goldman S. & Orange Venture

Media & Affiliate Business in iGaming eCommerce & Web Services.• Conceptualized a business from scratch for digital services (web dev, app dev, business ops, marketing…) & a site network build-up within various industries (ecommerce & affiliate/media).• Management of the cross-functional team (internal & out-sourced): programmer, designers, writers, accountant…• Hands-on entrepreneur for all channel functions: marketing, analytics, legal, financial, business development, within various others.Highlight: 6-figure net-revenue in year 1 without any seed funding & just a low 5-figure founders’ investment to start.

Leadvia

Co-Founder & President

- Consulting Topics: Marketing, Optimization, UX / IA, Business Strategy & Operations, Go-To-Market Plans, fundraising…• Management of out-sourced team of writers, programmers, & designers involved with the clients’ projects.• Visionary project developer from idea generation stage to project completion; plus, further growth efforts.

Independent Consultant (Freelance) - Marketing, Business Ops & Strategy

Strategist / Consultant

Media & Affiliate Business in iGaming eCommerce.• Formulated, coordinated, tracked & analyzed all marketing plans & campaigns: SEO, social media, websites’ expansion/efforts, affiliate/media, business development, financials & analytics, within other tasks for the entire company’s roster of web projects & cross-functional team.Highlight: Implemented GEO/Mobile targeting as an industry pioneer, leading to an increased CVR, media deals, and net revenue (+53% in revenue).

Best Odds Corp

Marketing Director

Affiliate Network iGaming eCommerce & Consultative Agency.• Management: affiliate/media network (<a href="http://PAS.net">PAS.net</a> 5000+ partners), in-house sites, cross-functional co-management of 15~ team members & participation in other projects, ex: <a href="http://UExcelTest.com">UExcelTest.com</a> (Pearson) via Page10.Winner of the 2012 iGB Awards: Best Affiliate Account Manager (non-traditional), within 8 nominations in my 1st year with the company.

FourCubed

Digital Marketing / Brand Manager (PAS.net - Page10.com)

- Writer and editor for numerous websites / topics in different industries –for thorough, original, and fresh pieces that would help with the sites’ internal / content SEO and structure.• Managed writers and the content structure and URL structure for a proper onsite and offsite SEO plan. • Added the content to the CMS (wordpress) with SEO and CTAs for conversion goals in mind.

Freelance Writer

Content Manager / Writer (Freelancer)

iGaming eCommerce for an industry maverick (Operator).• Managed key affiliate igaming (sports, casino, poker, bingo, media...) partner accounts (over 400 accounts maintaining a personal connection instead of an automated one); set-up business relationships/development while improving everyone's performance - ex: working on A/B tests to increase the optimization and conversions of landing pages and affiliate sites for First time depositors (FTDs); as well as promotional campaigns.• Became the lead on Talisma (our general queue email system for questions, marketing proposals, and applications), as well as the lead for Site Catalyst; our Web Analytics program for the affiliates team (robust enterprise analytics solution).Highlight: Initiative to learn & lead other channels (ex: analytics and UX/AB testing). Increased landing page CVR for a type-in-traffic site from 5% to 22 (~30% = avg. site wide).

NZoneMedia

Affiliate Account Manager (Bodog)

- Improved my multi-tasking skills while working on several projects at the same time, including studies and my full-time job.• Worked under pressure as projects had to be delivered on a strict deadline.• Created labels, flyers and business cards for an esthetician’s product launch.• Designed the logo and the business cards for International Cross Cultural Management Inc a technical translation company.• Worked on several report layouts and aesthetics for an I2V employee (for I2V).

Freelance Graphic Designer

Graphic Designer

- Helped me gain more confidence, improve my time management skills, and trained me to become a better icebreaker for a stronger sales pitch and relationship building.• Visited clients/leads and presented products for sale.

Sebastian Loaiza