Yashar Nejati is an accomplished entrepreneur and CEO with a diverse career background spanning several industries. He is the co-founder and CEO of Uppercase, a modern retail solution designed to help brands launch successful stores. Yashar also founded and exited a CPG food startup and is an active mentor and advisor to young entrepreneurs. He holds a BBA in Marketing and BS in Biochemistry from Simon Fraser University. Yashar is an Iranian-born refugee who is passionate about immigrant rights and has written on the subject. He is also a former member of the City of Vancouver's Granville Island advisory board.