Indiana University Bloomington

Head Of Marketing Operations at Dolead

Dolead

Head of Marketing Operations - North America

• Lead the team responsible for the client onboarding process, defining the marketing funnel and strategy, as well as designing and optimizing of lead-gen landing pages

• Managed a diverse team of 5-7 digital marketing project managers from at least 3 different
countries and ranging in experience from Junior to Senior level.

• Lead initiatives to review and improve client onboarding and launch process

• Oversaw performance of a portfolio of lead-gen landing pages, analyzing lead quality and conversion rate data to identify opportunities for optimization and fostering an attitude of data-
driven continuous improvement

• Defined and directed global objectives for the Marketing Operations team while also effectively
coordinating and communicating with other heads of department and Dolead board of directors

Global Head Of Marketing Operations

•	Continued the responsibilities of Digital Sales Specialist
•	Responsible, along with the Digital Director, for achieving an annual sales budget
•	Lead team of 2 Project Managers, managing at least 30 clients at any time. Handled escalations of issues including client concerns or technical problems. 
•	Worked with the Director of Digital to create the overall digital sales strategy and goals, as well as execute weekly sales forecasts and analyze pacing of sales performance

Smart Reach Digital - Powered by Entercom

Digital Sales Manager

•	Performed a detailed client needs analysis, audited clients’ current marketing activities, and then formulated a custom digital marketing plan based on client challenges and objectives
•	Pitched Entercom’s digital marketing capabilities and handled client objections
•	Proactively cultivated and managed client relationships, effectively resolving any campaign errors or client complaints

Digital Sales Specialist

• Managed campaign fulfillment, including identifying client objectives, gathering and developing creative assets, and acting as a liaison between the client and product teams

• Analyzed campaign performance, identifying and implementing opportunities to optimize the campaign

• Acted as a subject matter expert for clients regarding their digital marketing campaigns

Digital Campaign Manager

•	Proposed, planned and managed the execution of multi-channel campaigns ranging from co-branded promotional offers to targeted educational messages, driving incremental credit card spend and activation levels

•	Analyzed credit card portfolio and behavior metrics to identify trends and propose segmentation and campaign strategies

•    Developed several new programs, including a Cash Advance marketing program which contributed to an increase in Cash Advances of over 50%, as well as a Loan Activation campaign, currently in process

•     Coordinated across departments, consulting subject matter experts to execute strategically important projects that improve business processes and the customer experience

First National Bank of Omaha

Snr. Marketing Product Manager

•	Managed panel of over 4,000 industry professionals by redesigning the online panel community, as well as executing process improvements and recruitment efforts to increase panel membership by over 200%
•	Created, distributed and analyzed monthly customer satisfaction surveys in Qualtrics from over 30 offices 
•	Wrote and programmed surveys for cross-functional internal stakeholders including product and marketing teams
•     Analyzed survey data with Tableau by creating both regular and ad hoc reports

Ingersoll Rand

Research Analyst - Accelerated Development Program

•	Managed the execution of new product and technology launches. Consulted with internal team members to create a launch execution strategy. Managing external partners to design and create all collateral and communications for internal and external customers
•    Developed physical marketing collateral to launch the major re-branding of a strategic product line
•	Supported a team of over 50 Field Sales Representatives by overseeing the creation of custom marketing collateral, new and ongoing merchandising programs and print advertising development

Marketing Communications Specialist - Accelerated Development Program

•	Coordinated with team members to document, organize, and effectively communicate changes in the existing product catalog, creating a more streamlined and navigable result to improve customer usability

•	Analyzed current social marketing strategies through mediums such as Facebook and YouTube to present recommendations based on findings to improve brand awareness in younger markets

•	Designed a detailed competitive pricing analysis to improve relative price position and identify market opportunities

•	Lead team members to identify and organize challenges with the current online Vehicle Service image library, and implemented changes to improve usability and the ability of the website to support marketing activities

Emily B.