Dave Sampson is a seasoned marketer with extensive experience in growth hacking, data-driven budgeting, and market research. With a focus on understanding customer behavior and removing adoption barriers, he has successfully led teams to implement effective solutions and drive revenue growth for fast-paced technology companies.

Sampson has held a series of executive positions in multiple tech organizations, including Hootsuite, RealNetworks, Perion, All Star Directories, GMI, Sampa, MixMeister Technology, and NetManage. He is an MBA graduate from the University of Washington - Michael G. Foster School of Business, and a Bachelor's degree holder in Social Philosophy from Marquette University.

His expertise spans building high-performance teams, formulating effective value propositions, market segmentation, pricing, monetization strategies, and SEO, SEM / PPC, affiliate marketing, conversion rate optimization, lead generation, and customer retention. Sampson is currently the VP of Growth at Hootsuite.