John McHaffie is a seasoned professional with years of experience in the digital and analytics field. He is a leading national talent specialist, passionate about informed decision making through data-driven analytics, business intelligence, and data visualization. McHaffie has worked in various executive roles, including Principal Consultant - Data Science & Engineering at MBN Solutions, Principal Consultant - Digital, Data & Analytics at Talent Insights Group, Senior Recruitment Consultant - Data & Analytics at Xpand Group, and Consultant - Data & Analytics at Xpand Group, among others. He has a background in Sound Production & Engineering and attended Greenfaulds high school. McHaffie's areas of expertise include Analytics, Data Science, Data Visualization, Adtech, and Business Intelligence. He is proficient in various tools, including R, SAS, SPSS, Matlab, Python, Hadoop, Hive, Spark, Storm, PIG, Qlikview, Tableau, Yellowfin, OBIEE, MS BI stack, Teradata, and MongoDB.