Compassionate Inquiry of Gabor Mate

The School of Rapid Transformational Therapy

International Centre of Conscious Breathing Studying and Practicing

Ufa State Aviation Technical University

Founder of Wholistic Breathwork. Holistic Healing: Breathwork for immunity, stress-relief, energy. Transformational Rebirthing, Rapid Transformational Therapy, Hypnotherapy, Reiki

Alsu Kashapova is an Ex-Tech Executive Transformed into A Transformational Holistic Coach certified and mastered in various modalities like Compassionate Inquiry, Breathwork, Rapid Transformational Therapy and Hypnotherapy. 

She works with professionals and entrepreneurs to create and expand authentically, from the state of inner peace and essence, facilitating processes of becoming aware and transforming inner blockages to unleash the full potential. 

 And after a successful career as a Tech Executive, she radically shifted her path. Today, with her growing impact on 10,000+ people, she taught at international conferences, facilitated group sessions for thousands of participants, spoken at TEDx, and conducted numerous private sessions for her clients.

Passionate about therapy, she had learned from leading figures in the industry – from Marisa Peer to Gabor Maté and even shared the stage with them too: from Vishen Lakhiani, Jim Kwik, to Srikumar Rao. 

Now, she is on a mission to help the world dramatically elevate their lives by bringing back natural capacities and empowering the mind, body and soul to express their true potential.

https://www.alsukashapova.com

Transformational Coach | Founder of Essence Retreats 

Being part of the Executive Team of Mindvalley, we were taking care of long-term vision and strategy, as well as day-to-day execution of it. 
I built the Product team of 7 Product Managers, that worked collaboratively on Tech ecosystem for Mindvalley - from apps, like Mindvalley App (mobile and web platforms), Omvana, Connect; as well as all backend operations - e-commerce & payments, webinar platform, integrations of everything. 
Together with CTO I was leading a Tech team of 50 people (engineers, designers, product managers). We were taking care of everything related - product, architecture and platforms, hiring, budgeting, office spaces, career growth. 

It was my favorite and the most challenging experience in a corporate environment. I love everything-product, building strong teams, and the spirit of cross-functional collaboration, agile processes. 

Currently, I'm not pursuing a career in this direction, since I'm building my business, but if you have questions - ask me.

Mindvalley

Head of Product

Maintain and improve user & customer journey through omnichannel approach, in order to facilitate the seamless learning process. 

Designing user journeys though all touchpoints, ensuring execution and translating to stakeholders
User and Customer List Maintenance and Segmentation 
Holding strategy and standards for main channels of communications (Email, Web & Mobile Notifications)
Working with tech team using AGILE methodology in a role of Product owner of Omnichannel customer experience (Products: Marketing technology, Signup/login, User 360 report, Customization) 
Ad-hoc communication channels integration and working with Admins of platforms supporting communication channels (Maropost, Ontraport, Auth0, Driftrock, Appboy, Mixpanel, etc.)

Head of Omnichannel Customer Communications

Maintainance and growth of Email list of more than 2 mln subscribers.
(Email performance: growth of list from 1.6 to 2.1 mln; Unsubscribe rate decreased for 40%, Deliverability growth from 80% to 98%)
Leading 2 migration projects from one email system to another (40 email sequences, 2 mln email contacts) 
Email marketing strategy planning and execution; 
Improving email marketing standards, education email marketers, A/B testing;
Design and execution various campaigns (on-boarding, re-engagement, sales, customer engagement);
Platforms integration in collaboration with Marketing Tech team 
Platforms administration, education of internal users

Email Marketing Lead

Website pages optimisation (landing, sales, content pages) 
Testing marketing models (tests implementation, analysis) - from small test on page elements to complex tests on models. 
Online sales funnels creation and implementation 
Processes optimisation (project that took 3 months in a past we optimised to do in 1 month)

Coversion Rate Optimisation & Email Marketing Specialist

•	7 new on-line courses launched (management of all processes - planning, production, web-site creation and implementation, e-mail marketing, content);
•	8 promo-campaigns execution;
•	6 webinars execution;
•	Video-editing in Adobe Premier;
 Familiar with Ignite, Officeautopilot, Adobe Photoshop, HTML

Project Manager in Mindvalley Russian

INTERSELIGER is the biggest international youth forum, organised by Russian government - Federal Agency on Youth Affairs under Ministry of Education and Science. 

Building and realizing strategy of participants recruitment promo campaign for INTERSELIGER.
Achieved during 1,5 months: 5000 registrations, 2760 filled application from 140 countries, 3000 FB fans 
- SMM, content management; 
- client servicing and support;
- management of partnership with informational partners and with a government;
Plus I managed preparation of 600 visas for participants.

INTERSELIGER 2014

Social Media Marketing Manager

HR management for 1500 employees and 1500 volunteers at the venue of Extreme Park (Snowboarding and Freestyle competitions;
Newsletters creation; 
Reward and recognition system execution;

Sochi 2014 Organizing Committee

Workforce Deputy Manager

Production and distribution of natural honey in Russia - from Bashkortostan to Moscow. 
Growth from 50 kg to 500 kg in sales per seasons (in 2 seasons). 
Business strategy, Sales, Marketing, Branding.

Honey for you

Co-Founder

We achieved growth of turnover with national chain of hypermarkets «Lenta» and with «O’Key» through (20% and 8%)
•	Establishment of 100% new products through effective communication with clients; 
•	Growth of effectiveness of promotion campaigns through effective management of supervisors in 30 cities, creation of new formats of promo-activities and constant analysis; 
•	The best assortment representation in client’s matrix through quality analysis.

L'Oréal

Key Account Executive

Part of Executive Board of Organizing Committee of International Congress 2012 (1000 delegates; 110 countries; 6 events, 50 partners);  
Responsible for organizing event for 230 delegates from 47 countries 
By our promotion strategy we attracted the biggest number of participants for AIESEC Alumni International Congress since 2004; 
Leading a team of 11 people from 7 countries, management of all processes: promotion, client servicing, logistics and transportation, high-level speakers raising.

AIESEC

Director for AIESEC Alumni International Congress 2012, Moscow, Russia

Working in executive board of National association, responsible for HR and people development in organization with 2000 members and 29 branches in regions;
•	Creation of leadership development programs for young people (retention rate grew from 65% to 75%, number of leadership positions grew twice)
•	1400 new members recruited in 3 recruitments through management of functional team -  29 people in regions;
•	On-line system join-aiesec.com improvement; 
•	Growth of brand awareness through new marketing concept creation and implementation;

Director of Talent Management (HQ in Russia)

Strategic and operational planning and analysis (yearly, quarterly) and control for execution of KPIs;
Operational management of executive board (7 people), team leaders (15 people), team members (23 people); 
Local Committee grew 65% in exchange programs (from 69 to 114), growth in HR (from 15 people to 40).
Growth of international internship’s programs for local students: new marketing strategy implementation, raising of 800 applications from candidates