Jim Leonick is a seasoned market research professional with over 18 years of experience in business account management, new product development, and global operations. The Advertising Research Foundation (ARF) has recognized his exceptional contributions to the field. Recently, Jim served as a global Subject Matter Expert (SME) in digital and mobile technology at Ipsos Interactive Services for almost 4 years. His role as an SME is pretty comprehensive, from building new products, operational deployment, portfolio management, mobile research on research, study architecture and methodology, to field strategy, reporting, and analysis.

Jim's areas of expertise include a keen grasp of techniques and theories central to modern market research, like mobile-first and device-agnostic survey design, responsive web design, app development for smartphones, mobile beacons, geotriggering, bread crumbing, wearables, Internet of things (IoT), passive data collection, social listening, research on research, eye tracking, multimedia development, RTB advertising and programmatic buying, retargeting, big data, cross-device tracking, and digital fingerprinting. He adeptly works with various programs, languages, and platforms like SQL, Java, JavaScript, Flash, GIMP, Photoshop, Illustrator, Snagit, Inkscape, SODA PDF, Atlas, DART, XML, HTML 5, CSS3, PHP, Python, Google Docs, Office 365, Visio, ConfirmIT, Dimensions 6.0, OnePoint SMS, Lumi, RealityMine, Google Consumer Surveys (GCS), and Tableau.

Jim studied Business Computer Information Systems with a dual concentration in Internet Technology and E-commerce at Hofstra University. His career trajectory includes notable positions like VP Panel Systems and Projects at Ipsos, Vice President Mobile Product Development, Director of Mobile & Digital Research, New Product Development at Ipsos Interactive Services, Director, Digital Excellence at Ipsos ASI, Digital Space, Live-Stream for Open Thinking Exchange at Ipsos, Account Manager at OTX, Custom Panel & Community Manager at InsightExpress, Project Analyst at All Global, and Sr. Scriptwriter & Project Manager at Ipsos.