University of Alabama

Kennesaw State University

Managing Partner  -  Traceventures, llc

Birmingham, Alabama, United States

AgeWISE kicked off its BETA release of Your Medicare Assistant in July 2020. In partnership with American Pharmacy Cooperative (APCI), a network of 1,800 community pharmacies across 22 States, the team at AgeWISE is validating an opportunity to improve the Medicare experience for consumers, providers and payers alike. Personal life experiences with family convinced me that a deeper understanding of a patient’s clinical conditions and socioeconomic factors results in much better Medicare plan selection, benefit engagement and quality of life. Excited for the team and impact they are making in some of our most vulnerable and underserved communities! Stay tuned @ <a href="http://agewise-solutions.com">agewise-solutions.com</a>!

Traceventures, llc

Managing Partner

Co-founded company with current CEO. Responsibilities included developing the organizations business strategy and model, establishing our health system joint ventures and recruiting and managing the sales team. Led the successful negotiations and closing of 9 major healthcare systems representing over 30 hospitals in Alabama, Mississippi, Tennessee, Georgia and Virginia. Major systems included Ascension, Inova, Tenet, The University of Tennessee Medical Center, Erlanger Health System and other large healthcare systems within the southeast.

ContinuumRx

Executive Vice President Joint Venture Development and Sales

Responsibilities included marketing and selling a multi-million dollar software solution to major
healthcare systems throughout the United States. Led teams through 12 to 18 month complex
enterprise software sales cycles to senior level executives and physicians representing major healthcare
systems that included Tenet, Ascension Health, Kaiser Permanente, Hackensack University
Medical Center, Meridian Health, Virtua Health and others. Successfully closed in excess of
- 50ml in software sales during career with Emageon and developed long-standing industry
relationships. Built successful team that continues to excel in their respective careers.

Emageon

VP Sales

Responsibilities included developing physician, hospital and ancillary agreements with providers
to service various managed care products offered by the start-up health maintenance
organization (HMO). Mr. Booth and his team successfully negotiated fee-for-service and capitated
agreements with over 1,000 providers in the southeast. Built successful network development
and provider relations team.

VIVA Health

VP Provider Network Development

Responsibilities with MedPartners (acquired by CVS) included analyzing physician practice acquisition opportunities and negotiating the purchase of medical practices. Mr. Booth was successful in opening and developing new markets in the southeast as the organization grew from no revenue to a publicly traded company with in excess of a $3bl market cap. MedPartners exited through its Caremark PBM sell to CVS.

Brian Booth